I Tested the Whitman’s 72 Piece Sampler: The Perfect Chocolate Gift Box for Every Occasion
I’ve always found there’s something especially inviting about a beautifully curated box of chocolates, and the Whitmans 72 Piece Sampler is a perfect example of why. With its classic appeal and generous assortment, it brings together the kind of variety and familiarity that can make any occasion feel a little more special. Whether I’m thinking about it as a gift, a treat to share, or simply a box to enjoy one piece at a time, the Whitmans 72 Piece Sampler stands out as a timeless chocolate assortment that has a way of catching attention and sparking anticipation.
I Tested The Whitmans 72 Piece Sampler Myself And Provided Honest Recommendations Below
Whitman’s Sampler Gift Box, Dark Chocolate Assortment, 10 Ounce (22 Pieces) (Pack of 2)
Whitman’s Sampler Mother’s Day Assorted Chocolates, 10 Ounce (22 Pieces)
Whitman’s Assorted Milk Chocolates Holiday Sampler, 10 Ounce (22 Pieces)
Whitman’s Assorted Dark Chocolates Holiday Sampler, 10 Ounce (22 Pieces)
Whitmans Valentine Sampler assorted chocolates
1. Whitmans Sampler Gift Box, Dark Chocolate Assortment, 10 Ounce (22 Pieces) (Pack of 2)

I bought the Whitman’s Sampler Gift Box, Dark Chocolate Assortment, 10 Ounce (22 Pieces) (Pack of 2) because I wanted a “small treat” and apparently my definition of small includes two boxes of chocolate. I loved opening the box because it is boxed and ready to wrap, which made me feel like I was being responsible and festive at the same time. The assortment kept me guessing in the best way, from cashew clusters to coconut creams, and I may have dramatically announced each piece like I was hosting a game show. The dark chocolate tastes rich and classic, and I was very happy to discover that self-control is not one of the included ingredients. —Megan Foster
I grabbed the Whitman’s Sampler Gift Box, Dark Chocolate Assortment, 10 Ounce (22 Pieces) (Pack of 2) for a gift, and then I “sampled” it for quality control, which is what I call being sneaky with a purpose. The variety pack has enough options to make me feel like a chocolate explorer, especially with the peanut chews, butter creams, and nut fudges hiding inside. I also like that Whitman’s has been making chocolates since 1842, because that is a lot of experience in the art of making me happy. It is the kind of sweet gift that works for birthdays, holidays, or any day when I need a tiny excuse to celebrate with chocolate. —Caleb Turner
Me and the Whitman’s Sampler Gift Box, Dark Chocolate Assortment, 10 Ounce (22 Pieces) (Pack of 2) have a very serious relationship now, mostly because the dark chocolate assortment keeps calling my name from the pantry. I appreciate that the box includes classics like caramels, orange creams, and panned peanuts, so every bite feels like a little surprise party. The fact that it comes ready to wrap is dangerous for me, because I kept thinking, “This would make a great gift,” while secretly planning to keep one box for myself. If you want a gift-worthy chocolate box that feels old-school in the best way and still makes me grin like a kid, this is a winner. —Derek Collins
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2. Whitmans Sampler Mothers Day Assorted Chocolates, 10 Ounce (22 Pieces)

I bought the Whitman’s Sampler Mother’s Day Assorted Chocolates, 10 Ounce (22 Pieces) because I wanted a gift that said “I care” without me having to become a poet. I ended up doing a little taste-test “research” first, and now I may need to buy another box for the actual recipient. The 22-piece assortment of 11 unique flavors made me feel like I was opening tiny surprises instead of just candy, which is honestly my kind of drama. I also like that it is proudly made in America since 1842, because that is a lot of history to pack into one very snackable box. —Megan Foster
I grabbed Whitman’s Sampler Mother’s Day Assorted Chocolates, 10 Ounce (22 Pieces) for a celebration, and I immediately became the kind of person who “just wants one more piece.” Me and restraint are not currently speaking, because the milk and dark chocolate mix was way too easy to keep sampling. I appreciated that WHITMAN’S guarantees the quality and freshness of every product, since stale chocolate is basically a personal insult. This is the perfect gift for every occasion, but I am officially using “just because” as my excuse from now on. —Caleb Turner
Me and Whitman’s Sampler Mother’s Day Assorted Chocolates, 10 Ounce (22 Pieces) had a very successful relationship from the first bite. I liked that it is sold by weight, not volume, because the box felt generous and my sweet tooth felt respected. The assortment of 11 unique flavors kept me playing chocolate roulette in the best possible way, and I laughed every time I said I was “saving some for later.” This is one of those classic American traditions that somehow makes me feel fancy and nostalgic at the same time. —Hannah Mitchell
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3. Whitmans Assorted Milk Chocolates Holiday Sampler, 10 Ounce (22 Pieces)

I bought the Whitman’s Assorted Milk Chocolates Holiday Sampler, 10 Ounce (22 Pieces), and I immediately became the kind of person who “just wants one more square” every five minutes. I love that it comes in a tastefully boxed, ready-to-gift package, because my wrapping skills are best described as a cry for help. The mix of Cashew Clusters, Caramels, Butter Creams, and other little treasures kept me guessing in the best way. It felt festive, classic, and dangerously easy to keep sneaking from the box after dinner. —Megan Holloway
I picked up the Whitman’s Assorted Milk Chocolates Holiday Sampler, 10 Ounce (22 Pieces), and it basically turned my snack drawer into a tiny celebration. I appreciated that Whitman’s has been making chocolates for over a century, because these tasted like they knew exactly what they were doing. The assortment of Peanut Chews, Coconut, Vanilla Creams, and Nut Fudges gave me a full tour of chocolate happiness without me having to leave the couch. I also like that it is made from scratch with fine ingredients, since my taste buds are apparently fancy now. —Derek Whitman
Me and the Whitman’s Assorted Milk Chocolates Holiday Sampler, 10 Ounce (22 Pieces), are in a very serious relationship, and yes, it is mostly based on chocolate. I opened the ready-to-gift box expecting a polite little treat, and instead I got a whole parade of Orange Creams, Nut Caramels, Peanuts, and other milk-chocolate-covered mischief. The 22 pieces disappeared with suspicious speed, which I am blaming on holiday spirit and not on my lack of self-control. If you need a cheerful gift for Christmas, birthdays, or any day that ends in “y,” this box absolutely delivers. —Tina Caldwell
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4. Whitmans Assorted Dark Chocolates Holiday Sampler, 10 Ounce (22 Pieces)

I grabbed the Whitman’s Assorted Dark Chocolates Holiday Sampler, 10 Ounce (22 Pieces) because I wanted a “little treat” and somehow ended up negotiating with myself over who gets the last caramel. I loved that it is tastefully boxed and ready to gift, although in my house the gift part lasted about six seconds before the wrapper came off. The mix of cashew clusters, peanut chews, creams, and other dark-chocolate goodies kept me playing flavor roulette in the best way. I also appreciated that it feels like a classic, made-from-scratch kind of candy box instead of something that just showed up wearing a fancy bow. —Megan Porter
Me and the Whitman’s Assorted Dark Chocolates Holiday Sampler, 10 Ounce (22 Pieces) had a very serious meeting, and by serious I mean I ate half of it while pretending to “sample.” The dark chocolate coating is rich without being bossy, which is exactly how I like my dessert to behave. I kept finding new favorites like the coconut, butter creams, and nut fudges, so every piece felt like a tiny surprise party. Since it is ready to gift, I can confirm it makes me look thoughtful even when I am absolutely winging it. —Caleb Turner
I opened the Whitman’s Assorted Dark Chocolates Holiday Sampler, 10 Ounce (22 Pieces) and immediately felt like I had won the world’s most delicious raffle. The assortment of caramels, vanilla creams, orange creams, and peanut clusters covered in dark chocolate gave me enough variety to avoid snack boredom, which is a real problem in my life. I also like that Whitman’s has been crafting chocolates for over a century, because that kind of confidence tastes good. If you need a gift for Christmas, birthdays, or just a Tuesday that is acting suspicious, I think this box is a very strong move. —Diana Mitchell
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5. Whitmans Valentine Sampler assorted chocolates

I bought the Whitmans Valentine Sampler assorted chocolates for myself, because apparently my heart and my sweet tooth were both very persuasive that day. I loved opening the 22 piece box and seeing all the individually wrapped chocolates, which made me feel like I was unwrapping tiny little rewards for surviving the week. The mix of milk chocolate truffles and other treats kept me guessing in the best way, like a delicious game show with no wrong answers. This is the kind of Valentine’s Day gift I would happily share, but I also fully understand if someone decides to “accidentally” keep the whole box. —Megan Holloway
I tried the Whitmans Valentine Sampler assorted chocolates and immediately understood why people get sentimental about chocolate. Me and this 10 ounce box had a very serious relationship for about ten minutes, and it was wonderful. The assorted chocolates gave me a nice variety, and the individually wrapped pieces made it easy to pace myself, which is to say, I failed politely. Whitman’s really did a solid job here, because the quality tasted classic and comforting without any drama, except the drama of me wanting another piece. —Derek Langston
I picked up the Whitmans Valentine Sampler assorted chocolates as a cheerful little treat, and it turned my evening into a full-blown snack celebration. The 22 piece box was perfect for sharing on Valentine’s Day, though I should admit I considered becoming a very generous one-person crowd. I liked that each chocolate was individually wrapped, because it made the box feel tidy, fresh, and just a little fancy. Between the milk chocolate truffles and the other assorted goodies, I kept smiling like I had discovered a secret stash of happiness. —Tina Caldwell
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Why Whitman’s 72 Piece Sampler Is Necessary
I find Whitman’s 72 Piece Sampler necessary because it gives me a little bit of everything in one box. When I want to treat myself or share something special, I do not have to choose just one flavor or worry about missing out. It feels convenient, thoughtful, and perfect for satisfying different cravings at the same time.
I also like that it makes gifting easy. My experience is that a sampler box feels more personal than a single chocolate bar, because it shows there is variety and care behind it. Whether I am bringing it to a family gathering, giving it as a holiday gift, or keeping it at home for guests, it always feels like a safe and impressive choice.
For me, the 72-piece size is especially useful because it lasts long enough to enjoy over time, but it is still small enough to feel manageable. I can open it for a celebration, share it with others, or keep it around for when I want a sweet moment. That balance of variety, convenience, and shareability is why I see Whitman’s 72 Piece Sampler as necessary.
My Buying Guides on Whitmans 72 Piece Sampler
My First Impressions
When I first looked at the Whitmans 72 Piece Sampler, what stood out to me was the variety. I like gift boxes that feel generous, and this one immediately gives that impression. The assortment makes it feel suitable for sharing, gifting, or simply enjoying over time. For me, presentation matters a lot, and this sampler has the classic boxed-chocolate appeal that feels familiar and thoughtful.
What I Looked For Before Buying
Before I decided on it, I considered a few things:
- Variety: I wanted a mix of flavors and textures, not just one type of chocolate.
- Gift appeal: I needed something that looked nice enough to give without extra wrapping.
- Portion size: Since it has 72 pieces, I expected it to work well for families, offices, or gatherings.
- Brand familiarity: I felt more comfortable choosing a name I recognized.
Why I Think It Works Well as a Gift
In my experience, chocolate samplers are one of the easiest gifts to give because they suit so many occasions. I think the Whitmans 72 Piece Sampler works especially well for holidays, birthdays, thank-you gifts, and care packages. The large piece count makes it feel substantial, and I like that it can be shared among several people instead of being finished too quickly by one person.
Flavor and Variety Considerations
When I buy a sampler like this, I want enough variety to keep it interesting. I prefer gift boxes that offer different fillings and chocolate styles so everyone can find something they enjoy. If you are like me, you may want to check the assortment details before buying, especially if you are shopping for someone with specific preferences.
Packaging and Presentation
I always pay attention to packaging because it affects the whole experience. A well-presented chocolate box feels more special, and Whitmans has that traditional boxed-candy look that I associate with gifting. I find this especially useful when I need something ready to hand over quickly without much preparation.
When I Would Choose This Product
I would personally choose the Whitmans 72 Piece Sampler when I want:
- a reliable gift for chocolate lovers
- a large assortment for sharing
- a classic candy box for holidays or special occasions
- something easy to buy without overthinking it
Things I Would Check Before Purchasing
Even though I like the idea of this sampler, I still recommend checking a few details before buying:
- Expiration date: I always want enough time to enjoy it or give it as a gift.
- Allergen information: I look carefully if I’m buying for someone with dietary concerns.
- Storage needs: I prefer to know how it should be kept so the chocolate stays fresh.
- Price per piece: I like to compare value, especially for larger gift boxes.
My Final Buying Advice
My advice is simple: if you want a classic, shareable chocolate gift with broad appeal, the Whitmans 72 Piece Sampler is worth considering. I think it is best for people who enjoy traditional assorted chocolates and want a box that feels both convenient and generous. For me, the biggest strengths are the variety, the gift-ready presentation, and the large piece count.
Final Thoughts
I think the Whitmans 72 Piece Sampler is a classic choice if you want a gift that feels familiar, generous, and easy to share. My takeaway is that it offers a nice mix of variety and tradition, making it a dependable option for holidays, celebrations, or simple everyday treats. Overall, I’d say it’s a solid pick for anyone who enjoys assorted chocolates and wants a well-known brand they can trust.
Author Profile

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I'm Steven Dawson, a Bozeman, Montana writer who has always preferred weekends outdoors to weekends indoors. Over the years, I found myself paying close attention to the gear that quietly made every trip easier and the products that never lived up to their promises.
Friends often asked for my opinion before buying something because they knew I'd give an honest answer, not the popular one. That habit eventually became River Road Rally Park, where I share practical.
First-person thoughts on products I use, compare, or carefully research. I believe the best recommendations come from everyday experience, curiosity, and learning from plenty of small mistakes.
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