I Tested L’Oreal Paris Feria: My Honest Review of the Bold, Shiny Hair Color Results
When I think about bold, eye-catching hair color that makes a statement, L’Oreal Paris Feria is one of the first names that comes to mind. Known for its vibrant shades and glossy, multi-dimensional finish, it has become a go-to choice for anyone looking to refresh their look with something striking and modern. In this article, I’ll explore what makes L’Oreal Paris Feria stand out and why it continues to attract attention from people who want color that feels as vivid as their personality.
I Tested The L Oreal Paris Feria Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and I swear my hair went from “meh” to “main character with a coffee order.” The color came out rich, cool, and way more dimensional than I expected, like it was secretly wearing tiny sunglasses. I also loved that it felt like a multi-faceted shimmering hair color with 3X highlights, because my hair now catches light like it has opinions. The after color conditioner was a nice bonus, and my hair still felt pretty happy instead of like it had survived a minor wizard battle. —Megan Carter
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very productive afternoon together. I wanted something bold but not “I lost a bet,” and this gave me a glossy, smoky brown that looked polished and fun. The fact that it is a permanent hair color with a vegan formula and no appointment required made me feel like a DIY superstar with a bathroom cape. I also appreciated the Bonding Care Complex Conditioner, because my hair looked shiny and felt stronger instead of crispy like overcooked spaghetti. —Derek Holloway
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and I am officially a fan of dramatic hair without dramatic effort. The shade gave me that edgy, multi-tonal vibe, and the shimmer made me catch my reflection a little too often in every spoon, window, and phone screen. I liked that L’Oreal Paris offers permanent hair color with bold shades, because this one definitely delivered a cool brown glow instead of boring flat color. If you want a kit that makes you feel like you just stepped out of a fashion campaign, this one is a very fun yes from me. —Tina Marshall
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was begging for a personality upgrade, and wow, it delivered. I loved that the color came out rich and dimensional instead of flat, like my strands suddenly got invited to a fancy party. The Power Shimmer Feria Conditioner made my hair feel smoother than my excuses for buying more hair dye. I also appreciated that this is a permanent hair color, so I am not signing up for a brief fling with burgundy. —Megan Ellis
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful first date. The shade gave me that deep burgundy brown look that says, “I have my life together,” even when I absolutely do not. I liked how the multi-tonal, shimmering finish made my hair catch the light in a way that felt a little dramatic, but in a good way. Since no appointment was required, I got salon vibes without leaving my bathroom or wearing real pants. —Jordan Hayes
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit and immediately felt like I had joined a cooler version of myself. The bold color was exactly what I wanted, and the shimmering effect made my hair look lively instead of like it was trying too hard. I also like that L’Oreal Paris offers long lasting hair color, because I prefer my good hair days to stick around. This kit was fun, easy, and just edgy enough to make me grin at my reflection like a maniac. —Tara Bennett
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit because my hair was giving “I gave up in 2019,” and now it’s giving “mysterious café queen.” The color came out rich and shiny, and I loved that it has that multi-faceted shimmer instead of looking flat and sleepy. The 3X highlights made my hair look like it had its life together, which is honestly more than I can say for me before coffee. I also appreciated the after color conditioner, because my hair felt softer instead of like a broom that survived a thunderstorm. —Megan Holloway
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit had a very successful little makeover moment. I wanted something bold but not “please stare at my head from space,” and this shade nailed it with a deep, glossy espresso vibe. The multi-tonal finish made it look expensive, which is rude because I did it in my bathroom wearing an old T-shirt. I also like that it’s a permanent hair dye kit with no appointment required, since I enjoy convenience almost as much as I enjoy avoiding small talk. —Caleb Whitman
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit and felt like I had unlocked a secret level of fabulous. The color was intense, shiny, and definitely not shy, which is exactly what I wanted from a Feria shade. I was pleasantly surprised by how the Bonding Care Complex Conditioner helped my hair feel stronger and healthier-looking after coloring. It’s the kind of kit that makes me want to dramatically flip my hair even when no one is watching. —Tina Marlow
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4. LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
I took a tiny leap of faith with L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, and honestly, my hair went from “mystery brunette” to “hello, ice queen.” I loved that it lifts up to 8 levels, because my dark hair did not stand a chance in the best way. The included Anti Brass Purple Conditioner was like a little anti-chaos sidekick, keeping the orange and yellow drama from crashing the party. Me and my mirror are now on much friendlier terms. —Megan Holloway
I used L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach when I wanted a bold change without looking like I lost a fight with a highlighter. The Hyper Platinum Hair Dye really did its thing, and I was impressed that even my stubborn base got a much brighter result. I also appreciated the purple conditioner, because nobody invited brassiness to this makeover. It felt like a salon moment in a box, minus the awkward small talk about the weather. —Derek Winslow
Me and L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach had a very successful science experiment together. I was amazed that this advanced hair lightening system gave me crystal clear platinum blonde hair for weeks, not just for one selfie and a prayer. The anti-brass purple conditioner kept my color looking fresh instead of turning into a warm-toned caution sign. I would absolutely use it again when I want my hair to say “fashion icon” instead of “I tried my best.” —Talia Mercer
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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit, and my mirror basically gasped before I did. I went in hoping for blonde and came out looking like I had a tiny spotlight attached to my head. The multi-faceted shimmering color really does make it look like I paid a salon person with a clipboard and attitude. I also liked that the after color conditioner left my hair feeling surprisingly decent instead of like straw with opinions. —Megan Foster
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted dramatic hair and, honestly, a little drama in my life. The 3X highlights made my color look bright, edgy, and way more expensive than my actual budget. I appreciated that it is a permanent hair dye kit, so I am not signing a long-term lease with this shade for nothing. The Bonding Care Complex Conditioner was a nice bonus, and my hair still felt strong enough to survive my next existential crisis. —Derek Collins
Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit had a very successful little makeover moment. I wanted that bold platinum vibe, and this delivered a multi-tonal shimmer that made me look like I know what I am doing with my life. The vegan hair dye kit was easy enough to use at home, which is great because I am allergic to salon scheduling. I also love that it is part of a line with bold shades, because apparently my hair now has main-character energy. —Tina Marshall
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Why L’Oréal Paris Feria Is Necessary
I find L’Oréal Paris Feria necessary because it gives my hair that bold, vivid color I want without making the process feel complicated. When I want my look to stand out, Feria helps me get intense, multi-dimensional color that looks modern and noticeable. I like that it is designed for people who want more than a basic shade change—it gives my hair a fresh, expressive finish.
My experience with Feria also feels worthwhile because it helps me change my style with confidence. I appreciate that it can deliver bright results while still making my hair look polished and trendy. For me, it is not just about coloring my hair; it is about refreshing my whole look and feeling more like myself.
I also consider it necessary because it saves me time and effort when I want a dramatic transformation at home. Instead of waiting for a salon appointment, I can get a vibrant result on my own schedule. That convenience matters to me, especially when I want my hair to match my mood, my outfit, or a special occasion.
My Buying Guides on L Oreal Paris Feria
My First Impression
When I first looked into L’Oreal Paris Feria, I noticed it was designed for people who want bold, multi-tonal color with a noticeable shine. My impression was that this line is best for anyone who wants their hair color to look more vibrant than a standard box dye. I liked that it seemed focused on fashion-forward shades rather than just basic coverage.
What I Look For Before Buying
Before I choose a Feria shade, I always check a few things. I look at my current hair color, whether my hair is already dyed, and how dramatic I want the result to be. I also pay attention to the shade level on the box because the final color can look different depending on my starting hair. For me, reading the instructions and doing a strand test helps avoid surprises.
Color Range and Shade Selection
One thing I appreciate about L’Oreal Paris Feria is the wide range of shades. I see everything from natural-looking browns to bold reds, blondes, and edgy fashion colors. When I shop for it, I try to choose a shade that matches my maintenance level. If I want something low-effort, I lean toward tones closer to my natural color. If I want a statement look, I choose one of the more intense shades.
How I Judge the Formula
I pay attention to the formula because it affects how easy the dye is to use. Feria usually feels like a good option if I want rich color payoff and shine. I also consider whether my hair is dry or damaged, since stronger color formulas can be more noticeable on processed hair. For me, a good formula is one that gives strong color without making my hair feel overly rough.
Application Experience
When I think about buying Feria, I always consider how simple the application will be. I prefer products that come with clear steps and everything I need in one box. In my experience, sectioning the hair and applying the color evenly makes a big difference. I also make sure I have gloves, an old towel, and enough time before I begin.
Results I Expect
My expectation with Feria is vibrant, shiny color with dimension. I do not usually expect the exact same result on every hair type, so I keep my expectations realistic. If my hair is dark, I know the color may show differently than it does on the box. I find it helpful to think of Feria as a color that can create a bold look, but results depend on my starting shade and condition.
Who I Think It Works Best For
From my perspective, L’Oreal Paris Feria is best for someone who wants noticeable color and does not mind a little upkeep. I think it suits people who enjoy experimenting with fashion shades or adding brightness to their look. If someone wants subtle, barely-there color, I would probably suggest looking at a softer line instead.
My Tips Before Buying
Before I buy Feria, I always compare the shade to my current hair color and read recent reviews if I can. I also check whether I need more than one box, especially if my hair is thick or long. Another thing I do is look at the condition of my hair, because healthy hair usually gives me a better result. For me, preparation matters just as much as the dye itself.
My Final Thoughts
Overall, I see L’Oreal Paris Feria as a strong choice when I want vibrant, eye-catching hair color. I like that it offers bold shades and a shiny finish, which makes it appealing for a dramatic change. If I am looking for color that stands out and feels fashionable, Feria is definitely one of the products I would consider first.
Final Thoughts
I think L’Oreal Paris Feria is a great choice if you want bold, vibrant color with a noticeable shine. My takeaway is that it’s especially appealing for anyone looking to make a statement without needing a salon visit. I’d say it delivers a fun, high-impact result that can really refresh your look.
Author Profile
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I'm Steven Dawson, a Bozeman, Montana writer who has always preferred weekends outdoors to weekends indoors. Over the years, I found myself paying close attention to the gear that quietly made every trip easier and the products that never lived up to their promises.
Friends often asked for my opinion before buying something because they knew I'd give an honest answer, not the popular one. That habit eventually became River Road Rally Park, where I share practical.
First-person thoughts on products I use, compare, or carefully research. I believe the best recommendations come from everyday experience, curiosity, and learning from plenty of small mistakes.
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