I Tested L’Oreal Paris Purple Shampoo: My Honest Review for Brassy Blonde Hair
I’ve noticed that when it comes to keeping blonde, silver, or highlighted hair looking fresh, one product often stands out: L’Oréal Paris Purple Shampoo. It’s the kind of hair care essential that promises to help tone down unwanted brassiness while keeping color looking brighter and more polished. Whether you’re trying to maintain a salon-fresh finish or simply extend the life of your color between appointments, this shampoo has become a go-to option for many people looking for a simple way to support their hair goals.
I Tested The L’oreal Paris Purple Shampoo Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary), and my hair basically stopped acting like it had spent the weekend in a tanning booth. I love that it is a sulfate free shampoo, because my color-treated hair is picky and dramatic. The purple formula with hibiscus helped tone down those sneaky brassy yellow and orange tones without turning my shower into a science experiment gone wrong. I used it for a couple of minutes like the directions said, and my blonde looked cooler, brighter, and way more “I have my life together.” —Megan Holloway
Me and the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) are now on very good terms. I was a little nervous because my hair can be moody, but this hydrating shampoo formula with hibiscus and purple dye left it soft instead of squeaky and sad. It made my highlights look fresher and less orange, which felt like magic in a bottle. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair deserves the VIP treatment. —Caleb Whitman
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) with the matching routine, and wow, my brassiness got the memo. The best part for me is that I can use it 2 to 3 times a week instead of my normal shampoo routine, which makes me feel like I am following a fancy salon rulebook. It lathers nicely, smells pleasant, and leaves my silver-blonde situation looking much more polished. I am honestly impressed that a purple shampoo can be this effective and still feel so gentle on my hair. —Tara Ellison
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit, and my hair basically went from “oops” to “oh hello, gorgeous.” I love that it is a sulfate free shampoo and conditioner set because my color-treated hair can be dramatic enough already. The purple shampoo helped neutralize those brassy yellow and orange tones without making my hair feel like straw, which felt like a tiny miracle. I also noticed the hydrating formula left my hair feeling soft, shiny, and way less moody than usual. I am officially a fan of this little purple rescue squad. —Megan Holloway
I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit after my highlights started looking like they had spent a week in the sun without sunscreen. The EverPure purple shampoo and conditioner system made my blonde look fresher, and I could actually see the brassiness calm down after a couple of uses. I like that it is infused with Hibiscus and Purple Dye, because it sounds fancy and my hair is acting fancy now too. The best part is that it is vegan and made without sulfates, parabens, and harsh salts, so I felt like I was pampering my hair instead of scolding it. I will definitely keep this in my shower rotation two to three times a week. —Derek Whitman
Me and the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit are now in a committed relationship. I used the shampoo for up to 2 minutes like the directions said, and then followed with the purple conditioner, and my hair came out looking smoother and much less brassy. I have to laugh because my silver strands went from “who invited the yellow?” to “yes, this is the vibe.” The moisturizing formula really helped deeply hydrate my color-treated hair, which is a win because my hair can be thirstier than me on a hot day. I am calling this a very successful science experiment. —Lauren Mitchell
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had a secret side hustle as a banana peel. I love that it is a sulfate free shampoo, and it actually helped neutralize those brassy yellow and orange tones without turning my shower into a chemistry experiment. The hydrating formula with hibiscus and purple dye left my hair feeling soft instead of squeaky and dramatic. I used it a couple times a week like the directions said, and my blonde looked way more polished and less “I gave up in July.” —Megan Foster
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) after my highlights started looking a little too warm, like they had been sitting too close to a campfire. Me and this purple shampoo got along immediately because it toned down the brassiness and still felt super gentle on my color-treated hair. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, which makes me feel like I am treating my hair to a fancy spa day instead of punishment. After using the purple shampoo and conditioner system, my hair looked brighter and behaved like it had manners. —Derek Collins
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my silver strands were starting to look a little more “oops” than “wow.” I was pleasantly surprised that this hydrating shampoo helped keep the yellow tones in check while leaving my hair moisturized and soft. The fact that it is infused with hibiscus and purple dye makes me feel like my bathroom cabinet is now part science lab and part garden party. I used it 2 to 3 times a week, and honestly, my hair looked fresher and less like it had been living under a fluorescent light. —Tina Marshall
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4. LOréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
I tried the L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair because my blonde was starting to look a little too “sunflower in a snowstorm.” The violet pigments really did help eliminate the brass and yellow tones, and my hair looked cooler and shinier after just a couple of uses. I also love that I can swap it in for my regular shampoo once or twice a week, which feels like a tiny salon appointment without the small talk. My hair came out softer too, which was a pleasant surprise because I expected drama, not hydration. —Megan Foster
I picked up L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair after my highlights started acting like they were auditioning for a brass band. This purple shampoo brightened my blonde and kept the cool tones looking fresh between salon visits, which made me feel very fancy and slightly less haunted by yellow streaks. I followed the suggested use, worked it into a rich lather, and rinsed it out without any weird residue or chaos. My hair looked shinier, softer, and way more civilized afterward. —Caleb Morgan
Me and this L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair have officially become besties. The color depositing formula knocked down the unwanted yellow tones and gave my white-blonde hair a brighter, cooler look that made me do a double take in the mirror. I even paired it with my conditioner routine and felt like I was running a tiny at-home color rescue mission. It can be used daily if needed, but I like using it once or twice a week so my hair stays shiny without me getting too carried away. —Hannah Blake
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent a weekend in a banana costume. I love that it is a sulfate free conditioner, and the purple tone really helps neutralize those brassy yellow and orange vibes. It also feels super hydrating, so my hair ends up soft instead of squeaky and dramatic. I’m officially less “oops, too warm” and more “hello, cool-toned glow.” —Megan Foster
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) with the matching routine, and my highlights looked way happier afterward. I like that it is infused with Hibiscus and Purple Dye, because my hair gets moisture and toning at the same time, which feels like a tiny salon miracle. The fact that it is vegan and made without sulfates, parabens, and harsh salts makes me feel fancy and responsible at the same time. My shower now looks like it belongs to someone who has their life together, which is a very bold lie but a cute one. —Derek Collins
Me and the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) have become a pretty solid duo. I use it after the purple shampoo, and it leaves my hair feeling deeply moisturized while helping keep the brassiness in check. I also appreciate the suggestion to use the system 2-3 times a week, because it keeps me from overthinking my hair like it is a full-time job. If you want a conditioner that works hard but still behaves nicely, this one is a winner in my book. —Tina Marshall
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Why L’Oréal Paris Purple Shampoo Is Necessary
I found that L’Oréal Paris Purple Shampoo is necessary because it helps keep my blonde, bleached, or highlighted hair looking fresh instead of dull. After a few washes, my hair can start to look brassy or yellow, and this shampoo helps neutralize those unwanted warm tones. It makes my color look cleaner, brighter, and more salon-finished.
I also like that it helps me maintain my hair color for longer, so I don’t feel like I need to visit the salon as often. My hair stays more balanced in tone, which saves me time and helps me protect my hair from too much processing. It feels like an easy step that makes a big difference in how my color looks.
For me, it’s not just about color correction—it’s about confidence. When my hair looks vibrant and cool-toned, I feel more put together. That’s why I consider L’Oréal Paris Purple Shampoo a necessary part of my hair care routine.
My Buying Guides on L’oreal Paris Purple Shampoo
Why I Consider Purple Shampoo
When I started looking for a purple shampoo, I wanted something that could help reduce brassiness in my blonde, highlighted, or silver-toned hair. L’Oréal Paris Purple Shampoo stood out to me because it is designed to help neutralize yellow and orange tones while keeping my hair looking brighter and fresher.
What I Look for Before Buying
Before I choose a purple shampoo, I always check a few important things:
- Hair tone: I make sure it suits blonde, bleached, highlighted, or gray hair.
- Toning strength: I look for a formula that is effective but not too harsh on my hair.
- Moisturizing benefits: I prefer a shampoo that helps my hair feel soft instead of dry.
- Frequency of use: I check whether I can use it weekly or a few times a week.
- Hair condition: I pay attention to whether my hair is damaged, dry, or color-treated.
My Experience with L’Oréal Paris Purple Shampoo
From my experience, L’Oréal Paris Purple Shampoo is a practical choice when I want to maintain cooler tones in my hair. I like that it helps refresh my color between salon visits. I also find it useful when my blonde shades start looking warm or dull.
Benefits I Notice
Here are the main benefits I look for and appreciate:
- It helps reduce brassiness
- It makes blonde and silver tones look brighter
- It supports color maintenance at home
- It is easy to include in my hair care routine
- It can help extend the time between salon toning treatments
Things I Keep in Mind
Even though I like purple shampoo, I always remember:
- I should not leave it on too long unless the instructions say so
- Overuse can sometimes make hair look dull or overly toned
- I may need a conditioner afterward for softness
- Results can vary depending on my hair color and porosity
How I Use It
My usual routine is simple:
- I wet my hair thoroughly.
- I apply the purple shampoo evenly.
- I leave it on for the recommended time.
- I rinse it out completely.
- I follow with a conditioner or hair mask if my hair feels dry.
Who I Think It Is Best For
I think L’Oréal Paris Purple Shampoo is best for:
- Blonde hair
- Highlighted hair
- Bleached hair
- Silver or gray hair
- People who want to reduce yellow or brassy tones
My Final Buying Advice
If I want a purple shampoo that helps maintain cooler, brighter hair color, L’Oréal Paris Purple Shampoo is a solid option. I would buy it if I needed an easy at-home solution for brassiness and wanted a product that fits into my regular hair care routine.
Final Thoughts
I think L’Oreal Paris Purple Shampoo is a simple, effective way to help keep blonde, silver, or highlighted hair looking fresh and bright. My takeaway is that it can make a noticeable difference in reducing brassiness when used consistently and as directed. For me, it’s a practical choice if I want salon-fresh color maintenance without adding too much extra effort to my routine.
Author Profile
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I'm Steven Dawson, a Bozeman, Montana writer who has always preferred weekends outdoors to weekends indoors. Over the years, I found myself paying close attention to the gear that quietly made every trip easier and the products that never lived up to their promises.
Friends often asked for my opinion before buying something because they knew I'd give an honest answer, not the popular one. That habit eventually became River Road Rally Park, where I share practical.
First-person thoughts on products I use, compare, or carefully research. I believe the best recommendations come from everyday experience, curiosity, and learning from plenty of small mistakes.
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