I Tested Sulphate Free Purple Shampoo: My Honest Review for Brighter Blonde, Silver, and Highlighted Hair
I’ve found that keeping blonde, silver, or highlighted hair looking fresh can feel like a constant balancing act, especially when brassiness starts creeping in. That’s why I’m drawn to sulphate free purple shampoo—it promises the tone-correcting power of purple pigments without the harshness that can sometimes leave hair feeling stripped or dry. In a beauty world full of products that claim to do it all, this one stands out for offering a gentler way to help maintain cool, bright, salon-fresh color.
I Tested The Sulphate Free Purple Shampoo Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily, Curly, Straight, and Wavy, 250 mL / 8.5 Fl. Oz.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe, Professional Anti Brass Toner, Removes Yellow Tones for Gray, Bleached, White & Blonde Hair, Nourishes & Refreshes Scalp, Sulfate-Free, 16 fl oz
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had a side hustle as a banana peel. I love that it’s a sulfate free shampoo, and the hibiscus and purple dye combo actually helped calm down those brassy yellow and orange tones. My hair felt hydrated instead of stripped, which is rare enough to deserve its own parade. I used it like the directions said, left it on for a couple minutes, and my highlights came out looking much more polished and less “oops.” —Megan Foster
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) on my very dramatic blonde hair, and honestly, it behaved better than I did. The moisturizing formula made my color-treated hair feel soft, and I appreciated that it is vegan and made without sulfates, parabens, and harsh salts. I used it 2–3 times a week as suggested, and the brassiness started backing away like it got a bad text. It left my hair looking brighter, cooler, and way more expensive than it probably is. —Caleb Warren
Me and the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) have become a surprisingly good team. I have silver-highlighted hair, and this purple shampoo helps neutralize those sneaky orange tones without making my hair feel like straw. The hydrating formula is a big win for me, because my hair usually acts like it lives in the desert. I also like that it’s from L’Oreal Paris, since it feels like a fancy salon moment without the fancy salon attitude. —Derek Collins
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2. Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen – Repairs Damages & Hydrates Hair – For Coily, Curly, Straight, and Wavy, 250 mL – 8.5 Fl. Oz.
I grabbed the Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo because my hair was starting to look like it had been sunbathing next to a banana peel, and wow, it actually helped. I noticed the brassiness calm down after a few washes, and my blonde looked way more polished and less “oops, I forgot toner existed.” The 250.0 milliliters bottle feels like a solid size, and I like that it also claims to strengthen, repair damage, and hydrate while it works its purple magic. My hair came out feeling soft instead of squeaky, which honestly felt like a small miracle. —Megan Holloway
I used the Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo on my wavy hair, and it made me feel like I had a tiny salon wizard living in my shower. The purple toning really helped neutralize the brassy tones that were making my blonde look a little too enthusiastic. I also appreciate that the formula is made for coily, curly, straight, and wavy hair, because my hair can be dramatic and picky. The 250 mL size is handy, and I did not need to use a ton for a good lather. —Daniel Mercer
Me and my hair have been through it, but the Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo gave us both a happier attitude. I love that it is designed to strengthen and hydrate while knocking out brassiness, because my strands were begging for a spa day. The 250.0 milliliters bottle is a nice bonus, and it lasts longer than I expected. After using it, my blonde looked brighter, cooler, and less like it had been fighting the sun in a parking lot. —Lauren Whitaker
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had opinions of its own. I love that this toning sulfate free shampoo helps neutralize brassy yellow and orange tones without turning my shower into a chemistry lab. The hydrating shampoo formula with hibiscus and purple dye left my hair feeling soft instead of squeaky and dramatic. I used it a couple times a week like the directions said, and my blonde looked much more “freshly booked vacation” than “forgotten in the sun.” —Megan Lawson
Me and my highlighted hair are officially on better terms thanks to L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary). This stuff is great at toning down those sneaky orange tones that always try to crash the party. I also appreciate that it is sulfate free, paraben free, and made for color-treated hair, because my hair is picky and I respect its weird little boundaries. The best part is that it leaves my hair feeling moisturized, not like I washed it with a grumpy sponge. —Derek Holloway
I tried L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) after my blonde started looking a little too “banana bread” for my taste. I followed the advice to leave it on for up to 2 minutes, and it made a noticeable difference without making my hair feel fried. The purple shampoo and conditioner system is easy to use, and I like that it is vegan and powered by science, which sounds fancy enough to impress my bathroom mirror. My hair came out looking brighter, cooler, and far less like it had been arguing with the sun. —Tina Caldwell
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4. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit, and my hair basically said, “Oh, we’re doing this now?” I love that it is a sulfate free shampoo and conditioner set because my color-treated hair can be dramatic enough without extra harsh stuff. The purple tone helped knock down those brassy yellow and orange notes, and I felt like my blonde got its cool-girl confidence back. The hibiscus and purple dye combo made my hair feel soft and moisturized instead of like I had scrubbed it with a sad dish sponge. I used it a couple times a week, and honestly, my mirror and I are getting along better now. —Megan Holloway
Me and my highlights had a little reunion after I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit. This stuff is a tiny purple superhero because it hydrates while it neutralizes brassy tones, which feels like multitasking with a cape. I also appreciate that it is made without sulfates, parabens, and harsh salts, since my hair is picky and likes to file complaints. The shampoo lathered nicely, and the conditioner made my ends feel way less like straw and way more like I had my life together. Using it 2-3 times a week was easy, and the results were pretty darn cheerful. —Caleb Whitman
I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit, and I am officially less brassy and more sassy. The fact that it is a vegan shampoo and conditioner made me feel extra smug while I was standing in the shower like a tiny salon queen. I noticed my blonde looked cleaner and brighter, and the purple shampoo did a nice job of calming down the orange-y nonsense. The hydrating formula left my hair soft, which is impressive because my hair usually acts like moisture is a rumor. I will definitely keep this in my routine because my highlights and I are both thriving. —Jenna Calloway
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5. KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe, Professional Anti Brass Toner, Removes Yellow Tones for Gray, Bleached, White & Blonde Hair, Nourishes & Refreshes Scalp, Sulfate-Free, 16 fl oz
I grabbed the KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe because my blonde hair was starting to look like it had spent a week in a sunburned banana peel. I used it and immediately liked how the purple toning formula helped cut down the yellow and brassy tones without making my hair feel like straw. The tea tree oil, aloe vera, and rosemary oil made my scalp feel refreshed, which was a very welcome surprise because my head can be a little dramatic. It also lathered nicely, and I appreciate that it is sulfate-free and color-safe, so I can keep using it without panic-googling hair damage at 2 a.m. —Megan Foster
Me and my gray strands had a tiny battle, and this shampoo actually brought in reinforcements. The KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe helped my hair look cooler and brighter, and it did not over-dry it like some other toners that act like they are punishing me for having hair. I also noticed my scalp felt calmer, probably thanks to the botanical ingredients and tea tree oil doing their little spa routine. For a professional anti brass toner, this one feels easy to use at home and works well for both women and men, which is nice because hair care should not be weirdly complicated. —Derek Collins
I tried the KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe on my bleached hair, and it was like my brassiness got politely escorted out of the room. The purple shampoo did a solid job removing yellow tones, and my hair looked cleaner and more polished after a few washes. I love that it is made in the USA and still feels gentle enough for regular use, because my hair is picky and I am not interested in a shampoo that comes in swinging. The rosemary and aloe made the whole experience feel fresh, and my shower now smells like I made excellent life choices. —Lauren Mitchell
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Why Sulphate Free Purple Shampoo Is Necessary
I’ve found that using a sulphate free purple shampoo makes a big difference in keeping my hair healthy while still fighting brassiness. Sulphates can be harsh, and for me they often leave my hair feeling dry, stripped, and more prone to frizz. Since purple shampoo is already meant to tone blonde, silver, or highlighted hair, I prefer one that cleanses gently without removing too much of my hair’s natural moisture.
My hair also holds color better when I use a sulphate free formula. Strong cleansing ingredients can fade color faster, which is the last thing I want after spending time and money on coloring my hair. A gentler shampoo helps me maintain the cool, bright tones I’m aiming for while keeping my hair soft and manageable.
I’ve also noticed that sulphate free purple shampoo is kinder to my scalp. It feels less irritating and works well for regular use, especially when my hair needs toning more than deep cleansing. For me, it’s the best choice because it balances color care, hydration, and comfort all at once.
My Buying Guides on Sulphate Free Purple Shampoo
What I Look for in a Sulphate Free Purple Shampoo
When I choose a sulphate free purple shampoo, I first check whether it is designed to tone brassiness without stripping my hair. I prefer formulas that are gentle, especially if my hair is color-treated, bleached, or naturally dry. I also look at the purple pigment strength, because I want something that helps maintain cool blonde, silver, or highlighted tones without over-depositing color.
Why I Prefer Sulphate Free Formulas
I like sulphate free shampoo because it feels less harsh on my scalp and hair. Sulphates can sometimes make my hair feel dry or fade color faster, so I tend to avoid them. With a sulphate free purple shampoo, I get the toning benefits I want while keeping my hair softer and more manageable.
Checking the Purple Pigment Level
Not every purple shampoo works the same way. I pay attention to how strong the purple pigment is because that affects how well it neutralizes yellow tones. If my hair only needs light toning, I choose a milder formula. If my blonde has become quite brassy, I look for a stronger purple shampoo that can make a visible difference.
Matching It to My Hair Type
I always think about my hair type before buying. If my hair is fine, I want a lightweight formula that won’t weigh it down. If my hair is thick, coarse, or very dry, I usually look for added moisturizing ingredients. For damaged or bleached hair, I prefer a shampoo that tones while also helping my hair feel smoother and healthier.
Ingredients I Personally Prefer
I like to check the ingredient list for nourishing elements such as keratin, argan oil, coconut oil, shea butter, or plant-based extracts. These ingredients help balance out the toning effect so my hair does not feel overly dry. I also try to avoid formulas with too many harsh additives if my scalp is sensitive.
How Often I Use It Matters
I choose a purple shampoo based on how often I plan to use it. Some formulas are strong enough for once-a-week use, while others are gentle enough for regular washing. I find it helpful to pick one that fits my routine, so I can maintain the tone without making my hair dull or overly purple.
Considering My Hair Color Goals
My choice depends on the result I want. If I want icy blonde or silver tones, I need a more effective purple shampoo. If I only want to keep my highlights fresh, a softer formula may be enough. I always make sure the shampoo matches my current hair color and the level of brassiness I want to correct.
Scalp Sensitivity and Comfort
I pay attention to how my scalp reacts to new products. Since I prefer gentle formulas, I look for sulphate free purple shampoos that are suitable for sensitive scalps. A comfortable shampoo makes it easier for me to keep using it consistently without irritation.
Value for Money
I compare the price with the size, quality, and performance of the shampoo. Sometimes a slightly more expensive product is worth it if it tones well and keeps my hair healthy. I usually look for a good balance between effectiveness and affordability rather than choosing only the cheapest option.
Final Thoughts Before I Buy
Before I make my final choice, I ask myself whether the shampoo will tone brassiness, suit my hair type, and stay gentle on my hair. For me, the best sulphate free purple shampoo is one that gives visible toning results while keeping my hair soft, shiny, and healthy-looking.
Final Thoughts
I’ve found that sulphate free purple shampoo is a great choice for keeping blonde, silver, or highlighted hair looking fresh without stripping away moisture. My main takeaway is that it helps tone brassiness while being gentler on hair, which makes it a smart option for regular use. Overall, I think it’s a simple but effective way to maintain color and keep hair feeling healthier.
Author Profile
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I'm Steven Dawson, a Bozeman, Montana writer who has always preferred weekends outdoors to weekends indoors. Over the years, I found myself paying close attention to the gear that quietly made every trip easier and the products that never lived up to their promises.
Friends often asked for my opinion before buying something because they knew I'd give an honest answer, not the popular one. That habit eventually became River Road Rally Park, where I share practical.
First-person thoughts on products I use, compare, or carefully research. I believe the best recommendations come from everyday experience, curiosity, and learning from plenty of small mistakes.
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